We Don't Just Interpret MLS Data, We Tell Stories With It

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Today we have Matt Green with us, who is the regional director for Keller Williams in the region of Utah. Matt was here today and he helped us go over our quarterly stat report.

We like to do this with our agents because we want them to be local economists for our clients. People who provide greater value make greater money, and knowing about the local economy adds value to our jobs. The ability to consult our clients is critical in demonstrating that we have the prowess and that we are worth the money. This also provides a different level of trust among our customers.

Matt has been selling real estate for eighteen years, and he has created different interpretations of MLS data that tell better stories of what is actually occurring within the market. This allowed him to become the go-to guy in the real estate market that could demonstrate that he actually understands what is happening in the market.

Updating the stat sheet every quarter is a tremendous amount of work for Matt, but it is extremely valuable to his customers and his coworkers. Because Keller Williams has an open-book policy, Matt has graciously shared his quarterly reports with other agents in the KW family. Although he may be aiding his competitors, he believes that it gets people to talk about the market in a whole different perspective.


If you have any further questions about this, or if you would like assistance of any kind, please don't hesitate to contact me. I would be happy to speak with you!