We have less than one month of inventory for homes priced between $100,000-$300,000. Because of this, you’re going to have to act efficiently and quickly.You will need to go into every transaction with a strategy for winning.
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If one of your clients wants a home in a particular area, I would find all of the listing agents that have sold homes in the area in the last few weeks. Contact them and congratulate them on the sale, but also inform them that you have a buyer looking for a home in the area. Tell them that you have the opportunity for a very smooth and quick transaction.
It is also important to set the correct expectations with your buyers as you head into the transaction. Make sure they’re ready to enter an extremely competitive, aggressive, and fast-paced market. Don’t tell them that it’s going to be a cakewalk, because it likely won’t be. Tell them that when they find a home, they need to pull the trigger and take action immediately.
Lastly, despite the overwhelming competition right now, you need to go out into the market as a consummate professional. Always look for the win-win situation, and be friendly and warm to work with. This will help nurture future relationships and future business. Don’t be cranky, because the next time you call that person, they may not want to answer the phone. The relationships that you form make or break your business.
If you want any other advice on how to navigate the Utah real estate market, please don’t hesitate to contact me!
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