What Is the Right Way to Utilize the 33 Touch Program?

Utilizing the 33 Touch Program will provide you with great business and also let you have some fun in your work. Today I want to show you how.

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Today, I want to talk about the 33 Touch Program. In this program, the idea is to reach out to your clients about every 17 days; however, there is some new information coming down the pipeline that’s saying maybe a 36 touch program would be more appropriate. With that in mind, I’d like to show you that this process is not only simple, but can be a lot of fun, too. On the 33 Touch Program, list out three touches inside of each month on the calendar. There are a certain number of things that will repeat themselves throughout the year. For example, inside of this program, there will be a quarterly phone call. You’ll want to reach out to your clients for a mixture of things and do stuff like invite them to events, wish them a happy birthday, or discuss their property taxes with them. You’ll also include market reports, and those will also go out quarterly as well. We provide those for our agents here in our market center and we also hold a meeting on them so they know how to talk to their clients about the market report itself. Another touch you might consider is a client event or two spread throughout the year.

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How the 33 Touch Program helps you

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Also, keep in mind that you will have a 12:2 ratio for the people that are inside your sphere of influence (SOI). The 12:2 ratio breaks down like this: for every 12 people you have, you can expect two pieces of business. Of those two pieces of business, one will be a direct piece of business and the other will be a referral. Your SOI is your gold mine, so don’t put off cultivating it for next month or next year. You should have a little bit of downtime around this time of year, so take advantage of that by designing your program exactly the way you want it to be. I really think you’ll see some great business come out of it If you have any questions about this program, please feel free to reach out to me. I wish you well, I wish you luck, and I’d be happy to help you with anything you need!

What Are the Keys to Successful Business Planning?

Making a sound business plan depends on setting goals for yourself that are both reasonable and challenging.

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As we near the end of 2016, we’re all focused on our numbers, our transactions, and all the other variables that go into business planning. With that in mind, we just hosted a business planning clinic in which our regional director, Matt Green, brought up some really great points that we want to share with you today.

We at Keller Williams have four models that we concentrate on: the economic model, the lead generation model, the budget model, and the organizational model. All four of these models play into our business planning, and there are certain numbers that we really want to pay attention to when it comes to this.

For your business planning model, I want to ask you two questions:

First, can you accomplish the goals that you have in one year? Or do they represent something that should be laid out in a three-year or five-year plan? I believe that you should have all three timelines set into place in case something unexpected happens and you have to recalibrate your plan.

Second, are your goals big enough? At the business planning clinic, I had an interesting conversation with one of my agents about this. When they told me their goal, I calculated the logistics of that goal in my mind and then wrote it down on paper to make sure my calculation was correct. I then went to that agent and told them, “No, try again.”

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You can always do more.

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Based on your business’ past history, you can always do more. Ask yourself if your goals are something you can accomplish in a year or if you’re going easy on yourself. You want to have a little bit of a bullet inside of your business, so to speak, but not to the point where you won’t be able to accomplish those numbers. In other words, if you did 30 transactions and made $150,000 in 2016, don’t make a goal of doing 300 transactions and making $1 million in 2017. That’s unrealistic. Keep that in mind when doing your business planning. If you have any questions or you want me to help you walk through a business plan, please don’t hesitate to give me a call. I’d love to help you!

Our 4 Conversations to Help You Grow Your Business

The Four Conversations is a career growth initiative designed to help you grow your business and achieve your goals.

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Today I wanted to talk about ‘The Four Conversations.’ If you’re a part of Keller Williams, you know what I’m talking about because this is our career growth initiative we’ve launched to help us stay strategically focused on our business. If you’re not with Keller Williams, allow me to explain:

As you can see in the video above, our four conversations are laid out in a diagram where each conversation has its own box. The first conversation involves listing appointments. The second conversation involves listings taken. The third conversation involves closings, listings, and buyers. The fourth conversation involves profit. Between conversations two and three is a line representing your wall of value for your clients.

These are the conversations that we will have with your accountability partners and coaches so that we can stay focused on exactly how we’re doing every week and month in the coming year. These also help us with how we set our goals so that we can accomplish what we set out to accomplish inside of our business.

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We’ve launched this career growth initiative to strategically focus on our business.

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Each box represents an opportunity for your business. By examining the results, you will know whether you are on target, you’re ahead of target, or you’re behind target. If you’re behind target, you have an opportunity to visit each box and make adjustments to ultimately achieve your goals. This is going to tell the story of your business and give you the opportunity to check in with yourself so that you’ll know how many families you want to help every year.

Have these conversations, stay in tune with your business, and be successful. If you have any questions, please feel free to call or email me. I look forward to hearing from you!